Paga engine
Logo
The Paga engine Logo is the most important visible element of the Paga brand identity. The Paga logo is comprised of three elements.
These elements have been carefully laid out to reflect and optimize the relationship between each other. The logo can be used without or without the tagline, depending on the application. The logo and the logo type, however, must stay together at all times. To maintain a consistent level of quality, only electronic art provided by Paga should be used.
Colours
Colour is a powerful means of visual expression. Therefore, it is a crucial way for Paga to distinguish itself in the marketplace. Using these colours consistently in visual communications will build awareness for the Paga brand.
Carrot Orange
Hex
#F36C36
RGB
243, 108, 54
CMYK
0, 70, 85, 0
PMS
1645C
Sea Berry Orange
Hex
#F89734
RGB
248, 151, 52
CMYK
0, 50, 90, 0
PMS
715C
Mango Orange
Hex
#FDC32E
RGB
253, 195, 46
CMYK
0, 25, 90, 0
PMS
715C
Bitter Lemon Green
Hex
#CBDD11
RGB
203, 221, 17
CMYK
25, 50, 100, 0
PMS
381C
Blue Whale
Hex
#1B2B4A
RGB
27, 43, 74
CMYK
95, 85, 45, 40
PMS
2767c
Ivory
Hex
#FFF6DC
RGB
255, 246, 220
CMYK
0, 2, 14, 0
PMS
7499C
Storm Dust Gray
Hex
#616163
RGB
97, 97, 99
CMYK
60, 55, 50, 20
PMS
431C
Typography
Typography is essential to defining and strengthening the Paga brand. Our primary typeface is BR Firma, which should be used whenever possible.
If BR Firma isn’t available, Trebuchet MS can be used as a fallback only for PowerPoint presentations and similar materials.
Use these guidelines as recommendations, rather than strict rules. The best choice of font weight and size should be based on design judgment appropriate for each communication.
Headlines
Headlines should be set in BR Firma Bold, preferably in Initial Caps or, alternatively, in ALL CAPS. Avoid tracking type less than -10.
Subheadings
Use BR Firma Bold or BR Firma Regular at a size ratio of approximately 3:2. Avoid tracking type less than -10.
Body Copy
For body copy, use BR Firma Normal at an appropriate ratio and size.
Developers
We are a payments and financial solutions company providing multi-currency payments solutions for individuals and businesses. Paga is building an ecosystem to enable simple financial access for everyone.
Paga Group LTD UK owns Paga and associated trademarks which are licensed to its subsidiaries. Pagatech Limited is a subsidiary of Paga Group LTD UK and is licensed to provide mobile money services in Nigeria by the Central Bank of Nigeria (“CBN”), and insured by the Nigeria Deposit Insurance Corporation (“NDIC”).
Apposit LLC is a subsidiary of Paga Group LTD UK. Apposit LLC is a financial technology company, not a bank. US Banking services are provided by Regent Bank, Member FDIC. FDIC insurance only covers failure of insured depository institutions. Certain conditions must be satisfied for pass-through FDIC deposit insurance to apply.
ⓒ
2026
Paga. All rights reserved.