Paga
Logo
The Paga logo is designed to work seamlessly across all types of media. Whenever possible, use the full colour version as it’s the clearest expression of our brand. Black and white versions should only be used when the background or imagery makes the colour logo hard to read. Our system includes PANTONE® colours, a solid colour palette, and reversed logo treatments to ensure the placement stays clear and consistent in any setting.
Main logo
Do and Don'ts
We are conscious of the integrity of our brand identity. It is important to note that no part of the brand identity should be reproduced for any reason.
Here are a few other examples of practices to avoid in the use of the Paga logo.
Colours
Colour is a powerful means of visual expression. Therefore, it is a crucial way for Paga to distinguish itself in the marketplace. Using these colours consistently in visual communications will build awareness for the Paga brand.
Carrot Orange
Hex
#F36C36
RGB
243, 108, 54
CMYK
0, 70, 85, 0
PMS
1645C
Sea Berry Orange
Hex
#F89734
RGB
248, 151, 52
CMYK
0, 50, 90, 0
PMS
715C
Mango Orange
Hex
#FDC32E
RGB
253, 195, 46
CMYK
0, 25, 90, 0
PMS
715C
Bitter Lemon Green
Hex
#CBDD11
RGB
203, 221, 17
CMYK
25, 50, 100, 0
PMS
381C
Blue Whale
Hex
#1B2B4A
RGB
27, 43, 74
CMYK
95, 85, 45, 40
PMS
2767c
Ivory
Hex
#FFF6DC
RGB
255, 246, 220
CMYK
0, 2, 14, 0
PMS
7499C
Storm Dust Gray
Hex
#616163
RGB
97, 97, 99
CMYK
60, 55, 50, 20
PMS
431C
Typography
Typography is essential to defining and strengthening the Paga brand. Our primary typeface is BR Firma, which should be used whenever possible.
If BR Firma isn’t available, Trebuchet MS can be used as a fallback only for PowerPoint presentations and similar materials.
Use these guidelines as recommendations, rather than strict rules. The best choice of font weight and size should be based on design judgment appropriate for each communication.
Headlines
Headlines should be set in BR Firma Bold, preferably in Initial Caps or, alternatively, in ALL CAPS. Avoid tracking type less than -10.
Subheadings
Use BR Firma Bold or BR Firma Regular at a size ratio of approximately 3:2. Avoid tracking type less than -10.
Body Copy
For body copy, use BR Firma Normal at an appropriate ratio and size.
Leadership
Founder & Group CEO
Co-Founder & Director of business development
Chief Technology Officer
Developers
We are a payments and financial solutions company providing multi-currency payments solutions for individuals and businesses. Paga is building an ecosystem to enable simple financial access for everyone.
Paga Group LTD UK owns Paga and associated trademarks which are licensed to its subsidiaries. Pagatech Limited is a subsidiary of Paga Group LTD UK and is licensed to provide mobile money services in Nigeria by the Central Bank of Nigeria (“CBN”), and insured by the Nigeria Deposit Insurance Corporation (“NDIC”).
Apposit LLC is a subsidiary of Paga Group LTD UK. Apposit LLC is a financial technology company, not a bank. US Banking services are provided by Regent Bank, Member FDIC. FDIC insurance only covers failure of insured depository institutions. Certain conditions must be satisfied for pass-through FDIC deposit insurance to apply.
ⓒ
2026
Paga. All rights reserved.